IWC,founded by American Florentino Ariosto Jones in the 19th century,was known for innovations such as the Pallweber digital system and iconic watches like the Big Pilot and the Portugieser.
In recent years,the brand has focused its strategy on marketing,losing some of its original audacity and exclusivity.
Thus came the 70s,80s,and 90s,the golden decades,in my opinion,for the brand,with the creation of such innovative projects as the first titanium chronograph.
The Ocean 2000 in collaboration with Porsche,and some of the most groundbreaking,disruptive,and bordering on misogyny marketing campaigns we could remember.
A golden age that culminated with the launch of the Big Pilot Replica Watches in 2002,a watch that takes the tradition of those World War II pilot watches and brings it into a 21st century that was hungry for large watches and vintage designs.
John Mayer,the hip-hop singer,made this watch famous by choosing it as his favorite.
And from that moment on,the brand hasn’t looked back,releasing version after version until it became a family in itself.

Perhaps success was the brand’s problem,which,with the arrival of George Kern as president,abandoned the path of hard innovation.
And focused more on the alchemy of marketing,introducing brand ambassadors,glamorous photoshoots with influencers,and even the first women’s collection.
Something that for many years was not only unthinkable but was directly mocked by the brand in its press ads.
Replica Watches Itself into something more mainstream
Since then,IWC has been suffering with the ups and downs of the industry,gradually abandoning its alpha male position to transform itself into something more mainstream:
A brand that retains those incredible designs,but has lost a certain audacity in its creations and a certain dynamism.
That we came to expect from them after Kurt Klaus’s unforgettable perpetual calendars.
Félix Habring’s fascinating double chronographs,and the complex mechanical depth gauges that were world-renowned pioneers in their diving watches.
We understand that being part of a conglomerate like Richemont means being accountable to shareholders,conquering markets like Asia,and hitting sales numbers no matter what.

But as collectors,we yearn for the days when holding one of these watches in your hand was a breathtaking experience.
The precision of their parts,the minimal tolerances,the austerity and Teutonic functionality of their design made them a special product.
Not a product for everyone.In fact,it was a product for a select few.
Expensive watches,unnecessarily complicated,sometimes huge and difficult to use,but overdeveloped as only the Germans know how.
We still love IWC and we’ll continue to love IWC because we also know that in the world of pre-owned watches.
There are hundreds of gems from this brand waiting to be discovered from its glorious decades at spectacular prices.
They could be the crown jewel of your collection or simply the best everyday watch you’ll ever own.
