The Audemars Piguet Royal Oak is one of those watches that every watch enthusiast,if not a fan,should at least get to know more about.
Not because it is Audemars Piguet,nor because it was designed by Gerald Genta,considered by many to be a design genius.
But because it provides an interesting insight into the history of the development of luxury watches.
The Royal Oak is the T-Rexe of modern luxury watches,a fossil that happens to still be at the top of the food chain today,sharing it with few others.

If we examine the Royal Oak”Jumbo”in its original form,which is still produced today,46 years later,we can imagine ourselves as archaeologists:
By scratching the surface,we can reveal how and with what the evolution of modern luxury watches began.
Here is the Royal Oak and what it means in the history of modern luxury watches.
An original 1972 Royal Oak advertisement with reference number 5402
First of all,let’s clarify that we are throwing around the term”luxury”so many times because we are not talking about.
The general resurrection of mechanical watches,also more than forty years ago,following the quartz crisis.
But about how the Royal Oak changed the relationship of the masses of buyers with the frames and limitations of luxury watches.
The Royal Oak debuted in 1972,but before we look at that,let’s see what luxury watches were like up until that moment:expensive.
Their cases could be clean,small(33-35 millimeters),round or,in rare cases,square.
And the only acceptable solution was the unobtrusive sophistication and restraint of any watch that offered itself for a smaller fortune.

It is important to know that the seventies were still a time when a Rolex was not a luxury watch.
But a high-performance target or tool–even at today’s prices,it cost significantly less and its function and message were different.
A luxury watch could therefore only be gold,small and clean.
According to a frequently heard story,Genta first sketched the Royal Oak on the edge of a napkin.
Now,let’s see what he tried to do at the same time with the first Audemars Piguet Royal Oak from 1972:
A steel case,a square design,visible screws(what blasphemy!),a seemingly gigantic 39-millimeter diameter and a price higher than some of Audemars Piguet’s own gold watches.
The point here is not just that this was not an ordinary dress watch or luxury watch,but that it was the First Steel Case Luxury Watch with a capital letter,the first to break the previous taste and go against conventions.

Of course,there is also a completely gold version replica watches uk
Of course,let’s not imagine that after its presentation in 1972,the world’s newspapers were writing about the arrival of a new luxury watch fashion-quite the opposite.
The Royal Oak”Jumbo”-because this name was given to it because of its”huge”,39-millimeter diameter-had a first series of only a thousand pieces and,to put it kindly,was far from a breakthrough success.
Including here in Hungary,for prices ranging from hundreds of thousands to tens of millions of forints,this was absolutely unthinkable just over four decades ago.

The trend of modern luxury replica watches uk,where all shapes and all materials come into play(now also plastics called carbon-reinforced composites,in the case of certain brands),started in 1972 with the Royal Oak.
AP stuck with the Royal Oak and although they managed to build the collection even during the quartz crisis.
The real breakthrough came around the turn of the millennium and the explosive growth in the popularity of the Royal Oak took place right after that.
